Growing Generosity in your smaller Church
A proven approach to get your congregation on the path to growing generously.
Two proven paths.
One goal.
Sustainable, “where-needed-most” annual fund giving that grows year over year.
Building a Culture of Generosity equips pastors and congregational leaders with tried-and-true principles, practical tools, and expert guidance to lead productive stewardship efforts.
Designed for churches looking to start or restart a stewardship program
Increase annual giving by 5% – 10% or more each year
Prepare your congregation’s story
Focus attention on your congregation’s mission
Virtual meetings with congregations just like yours so you learn together
Inspire people to give generously
Accountability and access to Paul
Learn tools and methods that really work
Apply biblical principles to gain more resources for mission
Avoid searching for the latest hot stewardship program
Experience the joy of asking and giving
Downloadable resources you make your own
August through November for $625
Building a Culture of Generosity Cohort
Paul Walters was a fantastic consultant for our congregation for our capital funds campaign. Paul shares two primary gifts that I wish to highlight:
He has a gift of being able to ask the right question at the right time to focus the room on what the actual issue is. Our conversation could then concentrate on what was most important and move forward.
He is a masterful editor and word smith. Our written communications to the congregation were vastly improved with his input and even our talking points for our presentations were more sharply focused and understandable.
Paul has many other gifts beyond these two, but these stood out in our particular situation. Paul also simply shows up on time, prepared, and is clear with his expectations around organization and timelines. Finally, he is a nice guy and fun to work with. Do consider working with him.
Rev. Sean M. Ewbank, Lead Pastor
Christ Lutheran Church, Visalia, California
So many churches share information but never truly inspire. They rely on a handful of the most generous donor, asking again next year from the same tired donors.
Without inspiring people, no one has a motivation to be more generous.
The truth is: your donors want to do more. They just need you to show them why their giving matters.
That’s where the Building a Culture of Generosity model comes in.
One of the strengths I have experienced using the Stewardship for All Seasons program is the focus it places on three annual stewardship goals. When the congregation’s leadership has discussed and decided on these goals each year, it has not only helped us increase our giving, it has also helped us focus on our ministry in the year ahead. The excitement these goals generate has helped us accomplish more as a congregation than we previously thought was possible.
Nathan Allen, Senior Pastor
Holy Spirit Lutheran Church, Grand Blanc, Michigan
Building a Culture of Generosity has been used for years in congregations of all sizes and locations. It is a proven system for building trust, loyalty, and generosity through story-driven communication.
You’ll learn to:
How to tell your congregation’s story in clear and compelling ways.
How to build a stewardship team and keep them energized.
Create and execute a gratitude plan that builds long-term relationships.
How to apply biblical principles to stewardship so talking about money is grounded in discipleship.
How to educate and equip members to share that story and talk about generosity with confidence.
Share your stories online — website, email, and social — with clarity and confidence.
You’ll walk away not just inspired, but equipped to run your entire annual fund system — for years to come.
This isn’t a certificate course.
It’s not just me sharing theory.
You will learn how.
You will practice with me.
You will be able to replicate.
You’ll leave knowing exactly how to:
✔ Build and sustain trust.
✔ Communicate impact with clarity.
✔ Ask boldly and gratefully.
✔ Grow the revenue you can actually use — “where needed most.”
Because fundraising isn’t about manipulation.
It’s about partnership and ministry.
Cohort Option
A 4-month, guided learning experience for churches looking to step forward in stewardship.
Perfect for organizations that:
Have not had a stewardship program for several years.
Think stewardship its just about asking for money.
Want affordable, structured training and accountability.
Thrive in a learning community with other congregations,.
You’ll Get 4 Months of:
Step-by-step instructions.
Access to me for one on one conversations.
Practical guidance — not just theory — you’ll use immediately.
A comprehensive annual fund calendar to guide your annual appeal.
Peer encouragement and shared learning from others in your cohort.
Access to me for quick questions anytime.
Sessions are recorded so you can review them again during the 15th months.
Next Cohort Begins: August 2026
Registration Open
Whether you’re just beginning to build your annual fund or ready to refine and expand, Building a Culture of Generosity gives you the accountability, and confidence you need to succeed.
Choose your path:
Join the Building a Culture of Generosity Cohort – Starts August 2026
REGISTRATION OPEN
Proposed 2026 Calendar
All Meetings are held from 2pm ET and 7pm ET and meetings are recorded for cohort members to review at a later date:
Registration OPEN
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July–August
REGISTRATION
Late August
VIRTUAL SESSION #1
Building Blocks for Generosity
Early September
VIRTUAL SESSION #2
An Effective, Inspiring Stewardship Appeal
Late September
VIRTUAL SESSION #3
Sharing Stories of Generosity, Achieving a Strong Response (Part 1)
Mid-October
VIRTUAL SESSION #4
Achieving a Strong Response (Part 2)
Early November
VIRTUAL SESSION #5
Sharing Results and an Effective Follow-Up
Late November
VIRTUAL SESSION #6
Finishing the Year Strong